Thomas DeCoud of the Atlanta Falcons is seen on his personal Instagram page sporting our “cali bear” tee in the white colorway. Shout out to the homie for always supporting us since day one.

To swag your self out click the picture to be redirected to our online shop if you are interested in the t-shirt.

YEEEEEEEEEEEEEEEEEEEE

To ALL of our Local fans and supporters

we had left Berkeley and will be doing the same thing at Hilltop Mall in Richmond CA!! The Original Designers and Hand Painted Artist will be on Deck. Folks this is just for the HOLIDAYS!! So catch us within this 3 1/2 Month period. But you can always Order Custom gear Online at NAUTIKS.COM or Grab our Design Tees and Sweaters in our Shopping Section!!

BUY NOW!

We will be carrying All you Favorite local Brands who have been tarin’ Down the Karmaloop Kaazbah Section! Let’s go Baby!!!

The Layout

Front Display – During Construction

No, we’re not a girly mag, so we’re not going to criticise things like Drizzy’s odd footwear choice. In fact, however, his choice of clothes are certainly a statement. Minus whatever’s going on with his feet, the formal direction has significance. If we flip back two decades to 1990 (right in the high of New Jack Swing) it was nothing to see someone like MC Hammer rocking a freaky, torn-out jumpsuit, Digital Underground in their funkdafied African-styled garments, or even for Flava Flav (ever the show-off) sporting nasty green PJs. There’s certainly been growth and maturity.

Although it may be down to the fact that Hip Hoppers no longer have to fight for attention (with it only being the second year when a ‘Best Rap Video’ was acknowledged in 1990) the streetwear has certainly developed. Far-detached from days when vibrant and colourful displays were necessary, things have been relaxed as of late.

In the times between Rap’s first VMA category (1989) and now, the ceremony has become much more of a respectable occasion. Early on, any shows of this sort were a chance of rappers to create situations, but it doesn’t seem as common any more (we’ll let Kanye and Lil’ Mama’s actions last year slide for now) as now Hip Hop is given the same recognition as pretty much all other genres. This seems to have had a significant impact on not only the antics of those involved, but the choice of attire. Loud, attention-grabbing garms aren’t really necessary anymore; tying right in with the overriding colour of the 2010 show – black.

Jay’s ‘All-black everything’ is still making a lasting impression since he dropped “D.O.A.” and set a dark mood upon the Hip Hop fashion world. Although colour was splashed about (see Trey Songz coloured leather jacket) black wiped the rest out in 2010. From the actual award show to the after-parties, Hip Hop was a black affair.

To those expected to, formal dress was chosen, but this year did feature the fair bit of authentic street apparel too. Yes, the varsity jacket is back in full-effect. It seems like all the big streetwear brands are dropping a range of them this fall and of course it was reflected here. Even Bieber rocked a personalised one. Other than this, you could catch Waka Flocka in the straight black tee (keeping things ‘A’ as usual), Lil’ Jon rocking a gold rope chain for Hip Hop nostalgic purposes and numerous stars not allowing themselves to be caught without a New Era fitted. As it wasn’t really until the early to mid-nineties and beyond when the West Coast ‘gangsta’ style become embedded in mainstream Hip Hop fashion permanently, these two years are respectively pre- and post-Gangsta Hip Hop fashion. Nonetheless, they still offer insight as to how the middling phase came about and how it subtly still remains a part of it today (such as the big boots). Resultantly, streetwear at the big awards shows is still not a thing of the past.

Extra bits:

1990 Host – Arsenio Hall. 2010 Host: Chelsea Handler.

Best Rap Video (1990): MC Hammer “U Can’t Touch This” over “The Humpty Dance” – Digital Underground, “Just a Friend” – Biz Markie, “Principal’s Office” – Young MC

Best Hip-Hop Video (2010): “Not Afraid” – Eminem over “Airplanes” – B.o.B, “Forever” – Drake, “On to the Next One” – Jay-Z, “Pursuit of Happiness” – Kid Cudi

Sources: MTV, ONTD, KanyeWest.us

Posted by: Chiino – Filthy Dripped

“We Will Never Forget” Tees by Black Scale for all the police officers, fire fighters, soldiers and love ones who lost there lives on this tragic day. Shout outs to the from Black Scale!!

Look out for us at the Filipino Festival Great America on Sunday, Sept 12th!! Come support and chill with the barkada’s!!

August was just the beginning of our Journey to Success. The Homeba5e Fam consisting of Me [Nautiks], Baroque, Undrklss, Leisure Cartel, and Filthy Dripped was yet the first time for some of us. As for experienced when I have first went to Magic is was the like Best Shit ever , met alot of people and just networked as a happy young Entrepeneur. As the years past it seem like the Game hasn’t change seeing same faces was not nothing new to me. 3 years later I bring along w/ my New Business Partners which we had opened an Office / Showcase in Pinole CA, with the great energy I again felt the same Great Feeling I had when I first started, we’re here to Change the Game! As well as my 3 years in it I would like to personally Congratulate the Homies Ryan / Flip from Breezy Excursion, since Day 1 FAM! GET ‘EM!!

Photos Courtesy of TheHyperGate.com