Women’s Streetwear Continues to Evolve
Mar 26, 2008 Author: admin | Filed under: ArticlesHellzBellz, considered by many to be one of the premier designers of women’s streetwear, continues to push the envelope with their edgy designs. Lanie, the driving creative force behind the label, recently debuted her newest line and it is certainly getting a lot of attention. Determined to give women more options than frilly ready to wear, Lanie has created designs that resonate with women everywhere that want their clothing to make a statement about who they are. Lanie commented, “I live my life knowing that I’m a strong woman and I have the ability to create my own destiny.”
Stores such as FilthyDripped.com can attest to the rising popularity of streetwear in general, and not only for the male market. Lanie’s newest collection is sure to create quite a stir in streetwear culture and the designs are truly unique. She commented, “When designing a collection, I basically make what I want to see in my closet. This didn’t fall short for my Holiday ‘07 collection, which is set to deliver mid-October to early November. I’ve always had an interest in the early 60’s mod/punk scene in London so I developed a collection with a mod influence but gave it a military twist through the cuts, details and graphics. The military-mod theme isn’t completely literal but its influence is apparent.”
Long ignored by traditional fashion, women who are interested in streetwear often have to settle for wearing men’s trends. HellzBellz has been working to change this since 2005 and the reception has been tremendous. She has been traveling to shows on both costs and her work is certainly in demand, proving that streetwear is still on top, no matter what sex you are. According to Lanie, the type of woman interested in streetwear is, “A forward, non-conforming woman who lives life to the fullest and understands first and foremost that individuality is key. She’s also a strong female who isn’t afraid to speak her mind or express herself freely.”
Wildchild Nation, one of the most popular designers of streetwear recently announced that they were chosen to provide costuming for the latest production of Step Up 2: The Streets, a film in the works from Touchstone. Their Love Understands All Music Line came to the attention of the costume designer there who commented, “street cool, fashion colors and striking styles converge in ‘Love Understands All Music,’ a vibrant, fresh and hip collection.”
Streetwear has maintained its popularity since it got its start in the 1980’s and can be found in special boutiques throughout the country. FilthyDripped.com is one of the most popular stores in California, offering numerous lines from designers and all of the latest trends. The streetwear market has managed to avoid falling into the same trap as traditional designers in the current economy, a fact that is attributed to its edgy design and appeal.
The new collaboration with Wildchild and Touchstone illustrates that streetwear is at the forefront of what is on the minds of the nation. Many of the designs are inspired by music and Wildchild is the perfect illustration of what happens when clothing and music come together. Business partner and co-founder of Wildchild Traci Copeland agrees stating, “Everyone loves music. It sets the tone for much of what we do, and our designs are a reflection of that. Music can be colorful, vibrant, and thought-provoking. This movie is a great platform to showcase that.”
You can see Wildchild Nation’s designs in Step Up 2: The Street, which will be directed by John Chu. As the company’s release pointed out, “Step Up 2: The Streets” proves to be a high impact ride down hip hop street dance culture and fashion.”
Spring Cleaning Sale this Weekend Only 3/14-3/16
Mar 13, 2008 Author: admin | Filed under: News
Ah, yes, cleaning - the one thing that everyone has to do, but never and almost ever truly wants to do. And this coming weekend is no exception to the rule. It’s time to make room for for all the new styles! We’re cleaning out the shop by marking down 30%-60% off everything in-store. That’s right, nothing will be sold for retail price!
This weekend only March 14, 15 & 16 in-store!
Treat the event like a fun spring fling party, while we serve hot dogs and refreshments (while supplies last). Get your Kanye West Stronger Shades, let the light in through those shutters and get loose; as we turn on some upbeat and groovy music to keep your spirits high. Just dance your way inside some jeans or side step to into our fresh shirts!
Be there! Or be squared!
The economy may be hitting the skids, but streetwear designers are managing to keep sales figures high. Stussy, and many other streetwear brands are experiencing an increase of sales, and they continue to release new lines to take advantage of the resurgence of interest in streetwear.
For twenty-eight years Stussy has managed to stay on top, continuing to offer their fans innovations and old favorites. Their new menswear line, Stussy Deluxe was rolled out at the recent Project Global Trade Show in Las Vegas to thunderous applause. Even though many other clothing manufacturers seem to be scaling back in this time of economic uncertainty, Stussy, and even boutiques such as FilthyDripped.com are holding their own.
Scott Terpstra, Stussy’s sales director commented on the increases stating that streetwear is deemed a “must have,” by their customers and has managed to stay liquid because it is “on trend.” Customers would certainly agree and many labels are benefiting from these conditions. Crooks and Castles, a Los Angeles based label has announced numerous plans for expansion and will be debuting new lines throughout the year.
In keeping with what they deem is a changing trend among their consumers, Stussy is changing their lines a little bit and trying to appeal to their core customers that are reaching into the 30’s and looking for merchandise that is not too “youth oriented.” Their new deluxe line featured denim with only a purple dot for the brand logo and they are incorporating much more luxurious fabrics like cashmere into their hoodies. Many claim that they are losing their roots a bit with this switch, but the bottom line may dictate the kind of clothing that the company produces. Despite these changes that have taken the line a little further from its roots, Terpstra commented, “We are an image and brand-integrity company.”
The new pieces from Gold Coin just came in! We sold out quick with our last shipment so now is the time to come in and pick up your shirt!
Gold Coin Clothing is a SF, California based company producing exclusive apparel for exclusive lifestyles. The line was created when a group of long time DJs, graff writers, sneaker heads, and toy fiends had an idea: to make clothing that would represent the streets while still expressing the fun aspects of life. Gold Coin is inspired by all of these interests, along with a little humor. Life is taken too seriously by many. Gold Coin is here to help people stray from this problem.
Gold Coin produces high quality, functional clothing, all the while staying on the next level of design. Each item is numbered; released first and foremost as a piece of art, secondly as a garment. All pieces are very exclusive, manufactured in extremely low quantities. Once the items sell out they will never again be reproduced. Gold Coin is to be sought after and collected.
With Gold Coin collection is key. On the back of every Gold Coin tag is a small gold coin. Collect enough of these coins and Gold Coin offers a special bonus release item that can only be obtained in this way. This special release changes every season with a new super exclusive item only for collectors. Gold Coin urges you to “follow the coins”.
This week we just got in our newest street wear brand, Paid Bless. Five designs to choose from to stay wet!
DRUGS Couture is the hottest new female streetwear line on the block. Their concept is simple and plain: WOMAN is the worlds biggest drug! Addiction is Love. Our best selling shirt for women has been the “Guys with fake kicks have small dicks” by Drugs Couture.
New hot clothing brand to keep your eyes out for, Random Artistic Design. Rad Clothing believes in randomness. There is no right or wrong. No black or white. Just a sort of feel for everything. Why? Who Cares! Is RAD for you? I don’t know, it it? If you’re reading this, then YES, it probably is!
Rad clothing makes clothes with graphic designs on them. Some have meanings. Some don’t. Some designs are simple, others are complex. The only thing they emphasize is that there is no emphasis, just: “Random Artistic Design”.
What if a zebra and an elephant got married, and then had a zelephant?
Monster’s are awesome! Especially the hype monster
Not college, not wide, RAD RULED!
We just got our first batch of one of this year’s hottest street wear brand, Brinca! Brinca currently houses a small collection of tees and hoodies for men and women that will make you laugh, think, and even create a little controversy. Come in store now before we sell out!
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