The 90s – The Era of Big
December 4th, 2007 | By Paul Andre
The 1990s saw an economic boom after the depression brought about by the oil crisis in the decade before that. Because of that, people had more money to spend and boy did they find ways, often outrageous ones, to flaunt and to spend all that.
This decade was the era of ‘Big’. Everything had to be big in size, impact and spending. Rock bands played in stadiums with fancy lighting and pyrotechnics. Even hairs had to be big so people spent a lot of money on hair sprays during those days. And yes, even earrings had to be of the extra large variety!
But one could not really be big for a long time during that decade. It was the 90s and people always craved for bigger things. In other words, there was a constant competition to become biggest whatever of them all. From oversized clocks as necklaces, chains and Cazal sunglasses. Another good example of this outrageous trend is the parachute pants. This style of pants was popular during the 90s. They were tight and usually had extraneous zippers all over.
While these pants looked normal enough, rapper MC Hammer took it over the top by taking its size to the extreme! Hammer had these really baggy pants (also known as Hammer pants) that were so huge, two people could fit into each leg of it.
People nowadays may find such crazy behavior funny, but who could blame the people of the era? Each generation has its definition of cool and in the 90s, the slogan was that bigger is always better. And how happy (and crazy) life was back then.
Do we see these Hammer pants coming back? Hmmm…We’ll see! =)
