Hip hop rose to popularity in New York in the late 70s during the height of popularity of the so-called block parties. DJs usually played funk and soul music and later on tried to play only the break beats of the songs. It became a hit among block partygoers and the rest is history, so they say.

One of the famous DJs at the time was DJ Kool Herc, who is widely regarded as the godfather of hiphop. Aside from DJ-ing, he also began collaborating with emcees to supply the words to the music. A lot more DJs followed suit including hip hop legend Grandmaster Flash and helped develop the genre into what it is today.

But what’s hip hop without the emcees? Now popularly known as rappers, they supply the words to the music not by singing them but by rhythmically speaking them along the beat. The themes in the lyrics are varied ranging from partying, sex, drugs and even political ones.

As the music evolved, so did the art of rapping. Freestyle rapping is one popular form wherein rappers spit out lyrics spontaneously. This is also popular with rapping duels wherein two rappers go head-to-head and try to top each other in coming up with the best rhyme.

What could be considered as hip hop music’s golden age was in the 1980s when the genre was just starting to become recognized. Groups such as Run DMC and Beastie Boys, as well as solo acts like LL Cool J helped boost the popularity of the music was then limited to block parties.

Run DMC – this hip hop group is usually credited for taking the genre into the mainstream. The trio was formed in the early 80s in New York City. Since then, they have made a name for themselves by collaborating with other artists outside the hip hop genre. Probably the best example would be their collaboration with Aerosmith in the song ‘Walk This Way’.

Beastie Boys – originally formed as a punk group, the Beastie Boys have crossed over into the hip hop genre to become the first all-white rap group in the music’s history. Since its inception in 1979, the group continues to enjoy fame and success. A proof of it is its nomination into the Rock and Roll Hall of Fame in 2007. Did you know back in the early 80s one of the members of the Beastie Boys had his own shop at our very same spot? From what our neighbors told us, 2422 Telegraph Ave has its hip hop history!

LL Cool J – is the first artist signed by Def Jam, which is a famous hip hop label. He was signed in 1984 at the young age of 16 and since then, he has risen to become a respected rap artist who enjoys a career of over 20 years.

The three listed above are just some of the artists who have made a name for themselves in the early years of rap and who still enjoy the respect of the hip hop community through music and fashion.