Just added to our spring 2008 line at Filthy Dripped!
In an environment of uniformed zombies and music video look-alikes, comes Corner $tore Hero; a new collection of urban street wear that overturns tradition and convention. Spring 2008 will bring forth a line, filtered through All-American 1950s ideals, that has a balanced mix of uncensored tragedy and comedic style.
The Spring 2008 line features white ring-spun combed cotton tees; such as, the Sonny tee with it’s comedic corner-store brawls in front of detailed backgrounds of poster-ridden-window graphic. The classic wool-boded leather-sleeve varsity jacket, the Roosevelt; has original twists of chenille and felt patches. A deep black heavyweight cotton fleece sweatshirt features a felt appliqué of the word HERO; is reminiscent of a 1950s batman skirmish text scene. And finally, its line of vintage-washed 5-pocket selvage jeans equipped with a full printed back pocket.
Corner $tore Hero clothing combines a style in line with the classic, 50’s-inspired street wear spirit (the dominant colors are black, white and red, with the inscription C$H” clearly visible). It confirms, in an informal way, the lively composure and quality of the All-American street wear style. With its in-depth research of 1950s lifestyle and ability to translate with out emulation; Corner $tore Hero brand will debut with much originality.
Big News in Streetwear!
Apr 1, 2008 Author: admin | Filed under: NewsIn what came as surprising news on a Tuesday morning in Hollywood, California, local streetwear brand The Hundreds has been acquired in a covert high-stakes bidding war by Moet Hennessy - Louis Vuitton S.A., also known as LVMH.
From what has been gathered in a vague press release distributed by LVMH earlier this morning, the French holding company agreed to acquire privately-held The Hundreds is Huge, Inc. in a deal worth approximately $18 million in cash and stock.
The Hundreds, based in the Fairfax District of L.A., designs and distributes apparel that caters to the burgeoning “streetwear” category, a hotbutton forecasting term for what is next in hip, young fashion. Apparently, this is what initially attracted LVMH to the buzzworthy upstart label, which has been having difficulty as of late in maintaining the attention of young consumers. “Streetwear is natural to us,” LVMH CEO and Chairman Bernard Arnault stated at a charity gala last Fall. “After all, Louis Vuitton did create the world’s first all-over-print.”
It seems that Arnault’s sentiments were a prelude to what is already being marked as one of the most-talked about, and scrutinized, business maneuvers in the fashion world this year (This comes days after Gucci announced it’s plans to make skateboarding sneakers.) As one of the world’s largest luxury goods conglomerates, LVMH was formed after mergers brought together champagne producer Moët et Chandon and Hennessy, a leading manufacturer of cognac. In 1987, they merged with fashion house Louis Vuitton to form the current group.
LVMH is also the parent of around 60 sub-companies that each manage a small number of prestigious brands, including Belvedere, Donna Karan, Fendi, Givenchy, and Sephora. These daughter companies are, to a large extent, run autonomously, thus The Hundreds will likely follow suit.
The terms of the agreement include LVMH paying $9 million in cash for the company, issuing 1.6 million restricted shares of LVMH common stock and assuming approximately $32 million in debt. LVMH believes the purchase will be mildly accretive to earnings per share in the current year and estimates it will improve earnings per share by 6 cents in fiscal year 2008.
LVMH is based in Paris, France. The company is listed on the Euronext Paris exchange and is a constituent of the CAC 40 index. As of 2007, the group had a turnover of 15,3 billion euros with a net income of 2 billion euros. LVMH operates over 1,900 stores worldwide. Its current business plan aims to tightly control the brands it manages in order to maintain and heighten the perception of luxury relating to their products. For example, Louis Vuitton products are sold only through Louis Vuitton boutiques found in upmarket locations in wealthy cities or in concessions in other luxury goods shops (such as Harrods in London). This practice contrasts greatly with less exclusive brands which can be bought in shopping malls around the world.
Much props to Bobby and the crew!
Originally established as a platform for creative work, they’ve combined their love for Brooklyn and popular sensibility to push fresh products, ideas and visuals. Instead of following the trends, they moved in their own direction making a name for themselves primarily as women’s streetwear label. For them it’s all about maintaining a creative outlook and alays staying true to what they rep; a collective of young city talent out to get theirs.
All new Spring 2008 Acrylick
Mar 28, 2008 Author: admin | Filed under: NewsOne of the hottest streetwear brands, Arcylick, has just sent us their latest spring collection and a few popular older designs. Come check out the latest for men and women at Filthy Dripped today!
Women’s Streetwear Continues to Evolve
Mar 26, 2008 Author: admin | Filed under: ArticlesHellzBellz, considered by many to be one of the premier designers of women’s streetwear, continues to push the envelope with their edgy designs. Lanie, the driving creative force behind the label, recently debuted her newest line and it is certainly getting a lot of attention. Determined to give women more options than frilly ready to wear, Lanie has created designs that resonate with women everywhere that want their clothing to make a statement about who they are. Lanie commented, “I live my life knowing that I’m a strong woman and I have the ability to create my own destiny.”
Stores such as FilthyDripped.com can attest to the rising popularity of streetwear in general, and not only for the male market. Lanie’s newest collection is sure to create quite a stir in streetwear culture and the designs are truly unique. She commented, “When designing a collection, I basically make what I want to see in my closet. This didn’t fall short for my Holiday ‘07 collection, which is set to deliver mid-October to early November. I’ve always had an interest in the early 60’s mod/punk scene in London so I developed a collection with a mod influence but gave it a military twist through the cuts, details and graphics. The military-mod theme isn’t completely literal but its influence is apparent.”
Long ignored by traditional fashion, women who are interested in streetwear often have to settle for wearing men’s trends. HellzBellz has been working to change this since 2005 and the reception has been tremendous. She has been traveling to shows on both costs and her work is certainly in demand, proving that streetwear is still on top, no matter what sex you are. According to Lanie, the type of woman interested in streetwear is, “A forward, non-conforming woman who lives life to the fullest and understands first and foremost that individuality is key. She’s also a strong female who isn’t afraid to speak her mind or express herself freely.”
People’s In-Store Signing and CD Relase 3/22
Mar 20, 2008 Author: admin | Filed under: NewsThis SAT our boy People’s will be doing an in-store at Filthy Dripped. Be sure to come by and say wassssup! FREE pizza and Redbulls while supplies last!
Dookie Donkey Rope Chains Back in Stock!
Mar 20, 2008 Author: admin | Filed under: NewsYES our fat gold and silver rope chains are back in stock! Get yours now before we run out again!
New Spring 2008 Styles!
Mar 20, 2008 Author: admin | Filed under: NewsIf you haven’t been to the shop in a while, now is the time to come by! We just put out all our newest styles from the various streetwear brands we carry. New gear from: Shmack, Purple Cloth, Undercrwn, Live Mechanics, HAMA, Chilley-O, Members Only, Durkl, Free Gold Watch, Ed Hardy and True Religion!
Glow in the Dark Package Deal
Mar 18, 2008 Author: admin | Filed under: ShopOur latest installment to the Kanye West Shutter Stronger Shade craze! Get the all new glow in the dark glasses and the glow in the dark vader tee for only $50! (regularly tees are $30 and shades $35)
SOLD OUT!
Wildchild Nation, one of the most popular designers of streetwear recently announced that they were chosen to provide costuming for the latest production of Step Up 2: The Streets, a film in the works from Touchstone. Their Love Understands All Music Line came to the attention of the costume designer there who commented, “street cool, fashion colors and striking styles converge in ‘Love Understands All Music,’ a vibrant, fresh and hip collection.”
Streetwear has maintained its popularity since it got its start in the 1980’s and can be found in special boutiques throughout the country. FilthyDripped.com is one of the most popular stores in California, offering numerous lines from designers and all of the latest trends. The streetwear market has managed to avoid falling into the same trap as traditional designers in the current economy, a fact that is attributed to its edgy design and appeal.
The new collaboration with Wildchild and Touchstone illustrates that streetwear is at the forefront of what is on the minds of the nation. Many of the designs are inspired by music and Wildchild is the perfect illustration of what happens when clothing and music come together. Business partner and co-founder of Wildchild Traci Copeland agrees stating, “Everyone loves music. It sets the tone for much of what we do, and our designs are a reflection of that. Music can be colorful, vibrant, and thought-provoking. This movie is a great platform to showcase that.”
You can see Wildchild Nation’s designs in Step Up 2: The Street, which will be directed by John Chu. As the company’s release pointed out, “Step Up 2: The Streets” proves to be a high impact ride down hip hop street dance culture and fashion.”
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