Archive for June, 2008
New Shmack Summer 08 Shirts
Jun 22, 2008 Author: admin | Filed under: NewsCheck out these fresh shirts form Shmack that just came in this week!
Barack Obama Streetwear Tees
Jun 21, 2008 Author: admin | Filed under: ShopThe hottest selling item at our shop can now be purchased online! 3 colors to choose from. Go Obama!
SOLD OUT!
Hip Hop Fashion in the 90s
Jun 19, 2008 Author: admin | Filed under: ArticlesHip hop fashion is a huge part of the hip hop culture, and is something that has evolved and changed over nearly 30 years. The 80s saw the birth of hip hop clothing, and the genre was really brought about in the early 80s. It first evolved in the Bronx, an area of New York City. Early on hip hop clothing was dominated by Jheri curls, lots of jewelry, sneakers with phat (wide) laces, and sports wear. Companies like Adidas and Nike were the most commonly worn clothes in the hip hop scene, though bomber jackets also became a part of the hip hop culture. Through the 80s, the genre started becoming influenced by the west coast, and people like Will Smith started introducing things like Flat Top hair styles and high top sneakers. However the core of the hip hop fashion style was still the same. As rappers shaped hip hop as a music genre through the 80s, the clothing evolved with it. Hip hop became more and more popular, and the clothes were becoming less and less counter culture, and before long even high class fashion designers were looking to the hip hop culture for inspiration for their liens of clothing. However old school hip hop and clothing are still a nostalgic and important part of hip hop history, so it is important to learn about it if you are interested in understanding hip hop culture and how it evolved.
In the early 90s, hip hop fashion became influenced by traditional African dress. Bright colors, large pants, and head wear were all heavily influenced by this style of dress. Micheal Jordan also became a big name in the hip hop fashion game, and Nike continued to drive the sports wear side of the culture. Starter Jackets also became popular, and in fact became something of a status symbol among hip hop enthusiasts, as they were stolen from retailers frequently. Who remembers the old school parkas?! Baseball caps also became popular among rappers in the early 90s, and were usually worn backwards or to the side, and were often times brightly colored, as influenced by African dress. Gangsta style emerged, popularized by N.W.A., it featured Dickie jeans, plaid shirts, and baseball caps, often times these clothes would match color wise so as to show support for one’s neighborhood, in which clothing color was important. As the 90s moved forward, gangsta style moved towards styles developed in prison, such as wearing jeans low and sagged, black ink tattoos, and bandannas. The other side of hip hop, or the elite side, went the opposite route, and developed such trends as wearing suits, bowler hats, and other clothes inspired by the gangsters of old. Later in the 90s, throwback jerseys became popular, and the whole style starting moving more and more mainstream, today hip hop culture is one of the dominating forces in the cultural backdrop of America.
Barack Obama Collection
Jun 14, 2008 Author: admin | Filed under: NewsBrand new Barack Obama shirts are in! Support Obama in style with these hot designer tees. BUY NOW!
Another Look Into Streetwear Fashion
Jun 9, 2008 Author: admin | Filed under: ArticlesFashion is one of the things that allows you to instantly recognize a cultural group, and there are few places where it is more apparent than in an urban setting. streetwear is a general term for any kind of fashion developed in an urban setting, instead of in some fashion design room. There are many kinds of streetwear, including retro, punk, and hip-hop, and that’s only counting a few styles. Looking abroad you can find clothes inspired by anime, video games, music, and the urban setting it’s self. The key to developing a good look in an urban setting is observing the people around you, and then taking a look and customizing it for yourself. Urban wear is typically put together from a wide variety of sources, but since it has caught on in the last decade, you can find stores that serve as urban outfitters, and really give you a wide range of stuff to pick from in one place. That said, if you are looking for a cool look without spending a load of cash, mixing and matching is still your best bet. Traditional urban streetwear evolved from the Inner city in large cities like New York. Common aspects of traditional streetwear include sneakers, baggy jeans, and darker colors. This is a great look if you live in an East Coast city and want to blend in to an inner city crowd, however the idea of streetwear has evolved out into a lot of different places and ideas, and the label can be applied to a wide variety of fashions. Hip hop fashion, as developed in the 80s, is one type of urban clothing, often times confused with traditional streetwear, however urban outfitters often sell this kind of clothing, such is and example of the kind of overarching idea of streetwear, which not longer applies to the sneakers and jeans style of inner city New York. Urban clothing has built up within American cities as well as abroad. In places like Japan, there is a whole different kind of streetwear. Anime costumes and video game clothing are common in Tokyo, and much of Japan’s youth is infatuated with this sort of fashion. Places like London, England have also developed and unique style, with brighter colors and stark contrasts. So makes sure you know just what you are referring to when you talk about streetwear, as some may assume you are talking about the traditional idea. Urban wear has been influenced strongly by the attitude and art found in the cities that it has developed in. In places like New York and Detroit, you will find Urban wear that draws heavily from graffiti art as a source of inspiration. On the west coast, hip hop can be cited as a major influence of fashion, and as stated earlier, Japan has games and anime to thank for much of it’s urban fashion. streetwear is a broad ideal, and a worldwide trend.
New Men’s and Women’s Streetwear
Jun 7, 2008 Author: admin | Filed under: NewsIt’s a beautiful Saturday here in Berkeley! Come by this weekend and check out our latest shipment of today’s hottest streetwear from Parish, Tokidoki, Akomplice, Shmack, Acrylick, Hama and Sour n’ Cream!
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